I had an absolute blast with this project. The opportunity popped up as I was heading on vacation, so there was a lot of sketching going on across the Atlantic and back. I had the pleasure of working with Motive and was tasked with creating unique artwork for the states of Arkansas, Minnesota, Tennessee, and Washington as part of the Dewnited States campaign for Mountain Dew. Though Mountain Dew ended up going a slightly different route on these design options, it was still exciting to see the end results of the campaign come to life in Summer 2019.
Client: Motive
Art Direction: Andy Geppelt