I had a great time working with my friends over at General Mills to create this opening two-page spread magazine ad. It was a fun visual that seemed appropriate for the excitement of “ice cream for breakfast.” Because the product hadn’t come out yet at the time I was creating the ad, I was only given flat PDFs of the box artwork and a shot of a bowl full of each type of cereal. I constructed box renderings from the flat files, found milk imagery, incorporated extracted cereal pieces, and designed the two page spread advertisement to split down the gutter for a fun effect.
